EquityTrace Privacy Policy
This Privacy Policy explains how EquityTrace handles information when you use the EquityTrace mobile app.
Scope
This policy applies to EquityTrace mobile apps and related support communications. It does not apply to third-party websites or services linked from the app.
Information We Handle
EquityTrace does not require a visible account-creation flow. The app stores identifiers for recently viewed companies on your device so it can show Recent Searches. Search text is used to filter company lists and is not stored as search history by app code.
When an eligible user first adds a company to Watchlist or enables company alerts, the app creates or reuses a Firebase anonymous user identifier. EquityTrace stores that identifier with the CIK identifiers of watched supported companies, alert preferences, server creation timestamps, and, when notifications are enabled, a push notification token for the current app install. These records do not store company transaction history, payment-card information, or the user's name or email address.
Public Filing Data
The app displays company and ownership information from public U.S. Securities and Exchange Commission filings. This public filing information concerns issuers and reporting persons and is not collected from you.
Service and Technical Data
The current iOS release uses Google Firebase Authentication, App Check, Cloud Firestore, and Firebase Cloud Messaging to retrieve app data, provide owner-scoped Watchlists, verify subscription entitlements, and support requested alert notifications. Apple StoreKit processes in-app purchases. These providers may process network and technical information, such as IP address, device or app information, anonymous user identifier, purchase state, push notification token, and request logs, as needed to provide, secure, and diagnose their services.
In app versions where analytics collection is enabled, EquityTrace uses Google Firebase Analytics to understand feature usage, purchase and notification flows, and app reliability. Firebase Analytics assigns a random app-instance identifier and may collect app and device information, app lifecycle and screen events, bounded feature interactions, notification interactions, general location derived from masked IP addresses, and StoreKit purchase or subscription details such as product identifier, name, and price. Technical transport metadata may also be collected to monitor service quality. EquityTrace custom events may include bounded categories such as plan tier, feature entry point, permission state, result-count or latency bucket, and success or failure outcome. They do not include search text, company or filing identifiers, Firebase user IDs, push tokens, StoreKit transaction identifiers or receipts, contact data, or free-form text. Analytics is not used for targeted advertising or cross-app tracking; advertising identifiers and ad personalization are disabled.
How We Use Information
Information is used to provide company search, recent-company convenience features, owner-scoped Watchlists, requested company alert notifications, public filing data, app reliability, security, troubleshooting, support, subscription entitlement verification, and app operations.
Information is also used to measure audience and feature usage, evaluate purchase and notification workflows, diagnose reliability and performance, and improve EquityTrace in app versions where analytics collection is enabled.
EquityTrace does not sell personal information or use personal information for targeted advertising.
Sharing
Anonymous identifiers, Watchlist and alert records, purchase-verification state, and technical information may be processed by service providers that help operate the app, including Google Firebase and Apple StoreKit services. Information may also be disclosed when reasonably necessary to comply with law, protect rights and safety, investigate misuse, or complete a business transfer.
Storage, Retention, and Choices
Recent-company identifiers remain on your device until you clear Recent Searches or remove the app. Watchlist, alert preference, and push delivery records remain associated with the Firebase anonymous identity until you remove individual companies, disable notifications, remove the app, or the records are otherwise deleted under EquityTrace's retention practices.
Anonymous identities and Watchlists may not be recoverable after app deletion, device replacement, credential loss, or moving to another device. Contact EquityTrace to request assistance with access or deletion; the ability to identify an anonymous record may be limited if the Firebase identity is unavailable.
Google Analytics event and user-level data is configured for 14-month retention. Aggregated reports and provider technical records may be retained under the provider's applicable policies.
Security
EquityTrace uses reasonable safeguards appropriate to the app, but no storage or transmission method is completely secure.
Children
EquityTrace is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Privacy Rights
Depending on where you live, applicable law may provide rights to access, correct, delete, or restrict certain personal information. Contact us to submit a request or ask a privacy question.
International Processing
Service providers may process information in the United States and other locations where they operate. Privacy protections may differ from those in your location.
Changes to This Policy
We may update this policy as the app, its data practices, or applicable requirements change. The revised policy will show a new effective date.
Contact
For privacy questions or requests, email longnv@outlook.com.